Featured products
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AYO Bag No. 1
Regular price $325.00 USDRegular priceUnit price / perSale price $325.00 USD -
AYO Bag No. 2
Regular price $325.00 USDRegular priceUnit price / perSale price $325.00 USD -
AYO Bag No. 3
Regular price $325.00 USDRegular priceUnit price / perSale price $325.00 USD
About Matue Couture
At Matue Couture , we believe in crafting more than just products; we create pieces that embody pride, empowerment, and purpose. Our commitment to sustainability and ethical sourcing ensures that each item not only looks exquisite but also supports communities and preserves our planet. We’re here to celebrate heritage, empower confidence, and bring African elegance to professionals around the world.
About the Founder
After returning to Cameroon following 16 years abroad, Simone was inspired by the rich elegance of African artistry and craftsmanship. She founded Matue Couture to bring this beauty into luxurious, professional attire for women, merging African heritage with modern sophistication.
Blog posts
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Introducing the Collection: Handcrafted with In...
After weeks of sharing the story, the process, and the meaning behind our handcrafted bags, it’s time to introduce the collection itself—created slowly, intentionally, and in limited quantities.
Introducing the Collection: Handcrafted with In...
After weeks of sharing the story, the process, and the meaning behind our handcrafted bags, it’s time to introduce the collection itself—created slowly, intentionally, and in limited quantities.
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More Than a Bag: Meaning, Culture, and the Impa...
These handcrafted bags are more than accessories. Rooted in African cultural symbolism, color meaning, and women-led craftsmanship, each piece carries a story of identity, intention, and living heritage.
More Than a Bag: Meaning, Culture, and the Impa...
These handcrafted bags are more than accessories. Rooted in African cultural symbolism, color meaning, and women-led craftsmanship, each piece carries a story of identity, intention, and living heritage.
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How Our Handcrafted Bags Are Made: A Process Ro...
Each handcrafted bag is created through a slow and intentional process—where design, material selection, and hand-sewn beadwork come together over days of patient craftsmanship. This is how our bags are...
How Our Handcrafted Bags Are Made: A Process Ro...
Each handcrafted bag is created through a slow and intentional process—where design, material selection, and hand-sewn beadwork come together over days of patient craftsmanship. This is how our bags are...


