Founder Story of Matue Couture

Growing up in Cameroon, Simone was immersed in the vibrant colors, textures, and deep-rooted traditions of African culture. After living abroad for over 15 years, she returned to Cameroon with fresh eyes, reawakening her connection to the land and people. What she found, however, went beyond nostalgia—it was a profound appreciation for the beauty and sophistication embedded in African craftsmanship and design.

Inspired by the richness of African culture and a passion for sustainable, ethically-sourced fashion, Simone envisioned a brand that would allow women to wear African artistry as part of their daily professional lives. She founded Matue Couture with a mission: to bring the elegance and heritage of Africa into luxurious, professional attire for women worldwide.

From intricately designed blazers and dresses to statement-making professional wear, every piece in Matue Couture’s collection reflects the artistry and elegance of African craftsmanship. Inspired by diverse traditions across the continent, each creation celebrates the richness of African culture while supporting local artisans and emphasizing ethical, sustainable practices. Matue Couture is more than just fashion; it’s a tribute to African sophistication, crafted to empower today’s professional women with style and purpose..