Meet Simone
Founder of Matue Couture
I grew up in Cameroon surrounded by color — in the markets, in the fabrics draped on women walking to work, in the hands of craftspeople who treated their trade like a calling.
Then I left. For more than 15 years, I built a life abroad. But something stayed with me — the memory of what beauty looked like when it came from somewhere real.
When I returned to West Africa, it hit me all over again. I found myself standing in a market watching a woman wrapped in Kente cloth, carrying herself with a kind of quiet authority that no fast-fashion dress could ever give. I thought: the rest of the world needs to feel this.
So I built an atelier in Lomé, Togo. I found artisans who care as much as I do. I traveled to Ghana to source fabrics with history behind them. And I started making clothes that carry that feeling — the pride, the elegance, the story — into the wardrobes of women everywhere.
Matue Couture is my life's work. Every piece we make is a piece of Africa I get to share with the world.
— Simone