Founder Story of Matue Couture

 

   

Growing up in Cameroon, Simone was surrounded by the vibrant colors, textures, and traditions that define African culture. After spending more than 15 years abroad, her return to Africa reawakened a deep connection to the land, its people, and the artistry woven into everyday life. What began as nostalgia quickly became a profound appreciation for the sophistication and timeless beauty of African craftsmanship.

Driven by this rediscovery, Simone envisioned a brand that celebrates Africa’s artistry in a modern and wearable way. With a passion for sustainability and ethical sourcing, she founded Matue Couture to share the richness of African heritage with women around the world.

Her debut collection features Kente dresses adorned with cowries, tailored pants-and-shirt sets in both Kente and wax fabric, and bold wax-fabric jumpsuits. Each piece is more than a garment—it’s a story of tradition meeting modern elegance, crafted to honor the artisans who bring them to life.

Matue Couture is more than fashion; it is Simone’s tribute to African sophistication. Every creation is designed to empower women with confidence, purpose, and a unique connection to the beauty of African artistry.