More Than a Bag: Meaning, Culture, and the Impact of Carrying Handcrafted Work
When we choose what we wear or carry, we often think about style first. But in many African traditions, adornment has always been about more than appearance—it is about meaning, identity, and belonging.
The handcrafted bags created in collaboration with Josiane are rooted in this understanding. They are not simply accessories. They are cultural expressions shaped by color, symbolism, and the hands that make them.
Beads as Cultural Language
Across West Africa, beads have long served as a form of communication. They can express age, status, spirituality, and connection to community. Certain beads are reserved for traditional rulers. Others mark life transitions such as puberty, marriage, or motherhood.
This cultural language continues today through modern craftsmanship—honored, not diluted.
The Meaning of Color
Color plays a central role in beadwork.
White reflects purity, peace, and spiritual clarity.
Red represents strength, courage, fertility, and passion.
Green symbolizes growth, prosperity, and abundance.
These meanings guide design decisions, allowing each bag to carry intention beyond aesthetics.
Impact Beyond the Object
Supporting handcrafted work has ripple effects.
Josiane’s work provides opportunities for women and artisans, supports families, and contributes to local economies. Through recycling and bead production, materials are given new life—transforming waste into beauty.
Each purchase helps sustain skills that might otherwise fade, ensuring traditions continue through contemporary expression.
What It Means to Carry One
To carry one of these bags is to participate in a story larger than oneself.
It is a choice to value time over speed.
To honor hands over machines.
To celebrate culture in everyday life.
This is the quiet power of intentional fashion.
As we move closer to our February 2nd launch, we’ll soon begin sharing the collection itself—shaped by meaning, culture, and care.
Thank you for carrying this story with us